Here’s a fantastic infographic from the Peruvian Google Analytics consultants, Attachmedia. A lot of us take for granted what gets passed through in a tracking cookie, and this is the most elegant breakdown I’ve seen of what comprises it:
Last week, the folks at Google – in their benevolence – announced the proliferation of secure search to all signed-in users.
With it, an apparent privacy enhancement on the part of the users (so long as you don’t click an AdWords ads). And for the search community, the inability to track organic keyword data from said users.
I’ve got 4 pointed opinions on the matter – but not all of them are negative.
The Google Analytics visits metric has changed.
And while this only serves to muddy to waters further on standardization of Analytics metrics in the industry, at least we have the brilliant Avinash Kaushik handy to explain the changes to us.
What’s my take on the matter?
Recently, Google graced us all with a new Real-Time Reporting feature.
I get the sense this was built strictly to pander to their growing enterprise audience. You know, the CEO that wants to see some blinking lights on a new site’s launch day.
Still, I’ll review it report-by-report on a large client site.