This is pretty much the same thing I said in my previous post regarding (not provided), but in a more concise, flavor-of-the-month format! Besides, what’s more fun than a good (not provided) rant?
Monthly Archives: October 2011
Brilliant Google Analytics Cookie Infographic
Here’s a fantastic infographic from the Peruvian Google Analytics consultants, Attachmedia. A lot of us take for granted what gets passed through in a tracking cookie, and this is the most elegant breakdown I’ve seen of what comprises it:
4 Points on (not provided) in Google Analytics
Last week, the folks at Google – in their benevolence – announced the proliferation of secure search to all signed-in users.
With it, an apparent privacy enhancement on the part of the users (so long as you don’t click an AdWords ads). And for the search community, the inability to track organic keyword data from said users.
I’ve got 4 pointed opinions on the matter – but not all of them are negative.
Changes to the Google Analytics Visit Metric
The Google Analytics visits metric has changed.
And while this only serves to muddy to waters further on standardization of Analytics metrics in the industry, at least we have the brilliant Avinash Kaushik handy to explain the changes to us.
What’s my take on the matter?
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Google Analytics Real-Time Reporting
Recently, Google graced us all with a new Real-Time Reporting feature.
I get the sense this was built strictly to pander to their growing enterprise audience. You know, the CEO that wants to see some blinking lights on a new site’s launch day.
Still, I’ll review it report-by-report on a large client site.
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