Tracking site usage in Google Analytics is great. Tracking goals are great. But when you’re evaluating the performance of a page, sometimes the best consideration is visual, not numerical. That’s where Crazy Egg comes in.
Crazy Egg Setup
Crazy Egg is crazy simple.
tag on said page, come back after you’ve received some traffic.
What do you get from it?
Crazy Egg Data
Once you’ve received a reasonable amount of traffic, you have a number of reports available to help you visually (and numerically, if you really need the numbers) analyze how folks are interacting with your page(s):
Their heat mapping is second to none. Not only does it track elements with links on the page, it also tracks clicks on images, non-linked text and elements generated by scripts.
Ever wonder how many people scroll down to the farthest reaches of your pages? Ever wonder where they stop and focus? Ever wonder what they skip by? Scrollmap will show you. And the answers may surprise you.
Overlay is my personal favorite. Color-coded buttons that combine the visual elements of cold to hot performance and the sheer number of clicks to each element when you hover over the button.
And if the visual evidence isn’t quite enough for you, get the raw data – also available in a .csv download format.
Crazy Egg Pricing
So, how much will this hurt your pocketbook? Not much at the lowest level. And not much at the highest level depending on what you need it for:
If you’re a blog owner wanting to test some landing pages, $9/month really isn’t a ton of money to get this valuable analysis on up to 10 pages.
If you’re a marketing manager at an agency, $99/month isn’t a ton of money to get this valuable analysis on up to 100 pages.
Crazy Egg has been an old standby at Portent. A client asked us the other day to see if the navigation on their landing page was distracting too many folks from taking the desired action. There’s no more elegant way to show them than Heatmapping.
Get in at whatever price level you can afford, because this tool is irreplaceable for landing page optimization.
We’ve shown clients how many potential clicks they’re losing by leaving their landing page images unlinked. We’ve also shown clients just how far a user will scroll and read down that long-format lander they thought was insane. Even see just how many clicks each element in a sign-up form receives.
Crazy Egg needs to be a part of your analytics repertoire.