Analytics Review

Insightful analytics reviews from Michael Wiegand & friends.

Building an Executive Dashboard in Google Analytics

While we’ve done tutorials on Google Analytics Dashboards, and we’ve shown how to make some pretty handy Google Analytics Dashboard Widgets, I’d like to step through an idea of building one specifically for executives:
 

Using Your New Executive Dashboard

Here are some contexts in which this executive dashboard could be particularly useful:

  • If you’re a marketing manager, supplying a quick look to your CEO.
  • If you’re a consultant, showing a business owner their site performance.
  • If you’re a busy blogger, that just needs a quick stat peek between writing posts.

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